Web 2.0 is creating quite a splash as it stretch the boundary of what traditional web can do. Be it enriched user experience through rich internet applications (RIA) or fostering community or encourage end user collaboration, Web 2.0 has added many a new dimensions.
However, the implication of Web 2.0 phenomenon in larger enterprises is still not well understood. Web 2.0 is often associated with startups and technology companies, while enterprises still perceive it mostly as irrelevant. At times, the open and decentralized nature of Web 2.0 is even seen as a threat; enterprises are wary of giving more control to end users.
But there are many opportunities outside, within, and across the enterprise firewall wherein Web 2.0 can be leveraged. In recent past Cutter has published my article (as Executive Update) on this topic. The article explores some of these possibilities and examine how enterprises can leverage them to engage and empower different stakeholders -- end customers, employees, and partners.
Check the article in Cutter.
However, the implication of Web 2.0 phenomenon in larger enterprises is still not well understood. Web 2.0 is often associated with startups and technology companies, while enterprises still perceive it mostly as irrelevant. At times, the open and decentralized nature of Web 2.0 is even seen as a threat; enterprises are wary of giving more control to end users.
But there are many opportunities outside, within, and across the enterprise firewall wherein Web 2.0 can be leveraged. In recent past Cutter has published my article (as Executive Update) on this topic. The article explores some of these possibilities and examine how enterprises can leverage them to engage and empower different stakeholders -- end customers, employees, and partners.
Check the article in Cutter.
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