CNN has reported that Oracle is attempting to buy BEA Systems at $17 a share, a 25% premium over the normal share price. Supposedly its latest effort to up the ante against Microsoft and Germany's SAP.
Wonder what will be Oracle's marketing strategy once the deal is through. There are so many redundancies in their product portfolio including application server, process server, SOA stack etc. Most interesting will be the portal stack. BEA already has two portal servers in its portfolio: Weblogic Portal Server and Aqualogic User Interaction (repositioning of Plumtree Portal server which BEA got because of its 2005 acquisition). While Oracle has its own Portal as part of its Fusion Middleware product family.
The punchline used by BEA for its Aqualogic User Interaction is - Putting a Face to SOA. Wonder if it will get rephrased to - Putting 3 Faces to SOA !!
Wonder what will be Oracle's marketing strategy once the deal is through. There are so many redundancies in their product portfolio including application server, process server, SOA stack etc. Most interesting will be the portal stack. BEA already has two portal servers in its portfolio: Weblogic Portal Server and Aqualogic User Interaction (repositioning of Plumtree Portal server which BEA got because of its 2005 acquisition). While Oracle has its own Portal as part of its Fusion Middleware product family.
The punchline used by BEA for its Aqualogic User Interaction is - Putting a Face to SOA. Wonder if it will get rephrased to - Putting 3 Faces to SOA !!
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